The business of design : balancing creativity and profitability / Keith Granet ; foreword by M. Arthur Gensler, Jr.
ISBN
9781616890186(hardcover:alk.paper)
ISBN
1616890185(hardcover:alk.paper)
เลขเรียก
DBTM
เลขหมู่
NK1173 .G73 2011
ครั้งที่พิมพ์
First edition.
ลักษณะทางกายภาพ
208 pages : illustrations (chiefly color) ; 26 cm
หมายเหตุ
Includes index.
หมายเหตุ
Contents: The foundation of a design business : Design education ;Writing a business plan ; Starting your own firm ; Strategic plan ; Top ten business practices ; Interview with Michael Graves -- Business and financial management :Financial tools ; Budgeting ; Contracts ; Managing profitability ; Interview with John Merrill -- Marketing and public relations : Marketing ; Building a marketing plan ; Public outreach ; Finding a niche ; Learning how tosay no ; Public relations ; Interview with A. Eugene Kohn -- Human resources : Finding the right fit ; Reviewing your staff ; Mentoring your staff ; Employee benefits ; Hiring practices ; Firm structure ; Ownership transition ;Building a legacy firm ; Corporate retreats ; Interview with Victoria Hagan -- Project management ; Project kickoff ; Team structure and roles ; Scheduling ; Budgeting ; Contract management ; Technology and project management ; Power of communication ; Interview with Richard Meier -- Product development : Hiring a licensing agent ; Project-development process ; Negotiating the deal; Managing the deal ; Licensing versus self-production ; Building your own brand -- Conclusion.
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