| ผู้แต่ง |
Granet, Keith, 1956- |
| ชื่อเรื่อง |
The business of design : balancing creativity and profitability / Keith Granet ; foreword by M. Arthur Gensler, Jr. |
| ISBN |
9781616890186(hardcover:alk.paper) |
| ISBN |
1616890185(hardcover:alk.paper) |
| เลขเรียก |
DBTM |
| เลขหมู่ |
NK1173 .G73 2011 |
| ครั้งที่พิมพ์ |
First edition. |
| ลักษณะทางกายภาพ |
208 pages : illustrations (chiefly color) ; 26 cm |
| หมายเหตุ |
Includes index. |
| หมายเหตุ |
Contents: The foundation of a design business : Design education ;Writing a business plan ; Starting your own firm ; Strategic plan ; Top ten business practices ; Interview with Michael Graves
-- Business and financial management :Financial tools ; Budgeting ; Contracts ; Managing profitability ; Interview with John Merrill
-- Marketing and public relations : Marketing ; Building a marketing plan ; Public outreach ; Finding a niche ; Learning how tosay no ; Public relations ; Interview with A. Eugene Kohn
-- Human resources : Finding the right fit ; Reviewing your staff ; Mentoring your staff ; Employee benefits ; Hiring practices ; Firm structure ; Ownership transition ;Building a legacy firm ; Corporate retreats ; Interview with Victoria Hagan
-- Project management ; Project kickoff ; Team structure and roles ; Scheduling ; Budgeting ; Contract management ; Technology and project management ; Power of communication ; Interview with Richard Meier
-- Product development : Hiring a licensing agent ; Project-development process ; Negotiating the deal; Managing the deal ; Licensing versus self-production ; Building your own brand
-- Conclusion. |
| หัวเรื่อง |
Design services. |
| หัวเรื่อง |
Success in business. |
Email : library.aptu@gmail.com / Tel. 0-2986-9605-6 ext.2003 / Line Official : @vmslibrary
แสดงรายละเอียดบรรณานุกรม
QR code
ปิดหน้าต่าง
E-Book
หนังสือทั่วไป : เกี่ยวกับ Collections
ขอยืม
Copyright 2025. All Rights Reserved.