Design thinking for business growth : how to design and scale business models and business ecosystems / Michael Lewrick.
ISBN
9781119815150(paperback)
พิมพ์ลักษณ์
Hoboken, New Jersey : Wiley, [2022]
เลขเรียก
DBTM
เลขหมู่
HD30.28 .L678 2022
ลักษณะทางกายภาพ
345 p.
หมายเหตุ
Summary: Smart design is not just for products and services. Digital business models, and business ecosystems are replacing the traditional understanding of product-focused business models and this affects the work product and service designers are doing now. Apple^'s App Store or Amazon^'s Marketplace are examples of these new ecosystems. By 2030, more than 30% of global sales will be generated in business ecosystems. For designers, product leaders and teams, and business leaders, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products--such as Nespresso^'s coffee pod system. Design Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems.^"-- Provided by publisher.
Email : library.aptu@gmail.com / Tel. 0-2986-9605-6 ext.2003 / Line Official : @vmslibrary
สืบค้นข้อมูล
Copyright 2025. All Rights Reserved.
ขอยืม