Real estate marketing : strategy, personal selling, negotiation, management, and ethics / M. Joseph Sirgy.
ISBN
9780415724012(alk.paper:pbk)
เลขหมู่
HD1375 .S374 2014
ลักษณะทางกายภาพ
xii, 306 pages ; 25 cm
หมายเหตุ
Contents: Part 1 Strategy in Real Estate Development Firms -- Part 2 Personal Selling-the Real Estate Agent -- Part 3 How Real Estate Agents Negotiate -- Part 4 Sales Management-the Real Estate Broker -- Part 5 Law and Ethics in Real Estate Marketing