Research methods for business : a skill-building approach/ Uma Sekaran.
ISBN
978-047-16-1889-8
พิมพ์ลักษณ์
New York : Wiley, c1992.
เลขหมู่
HD3000.4 .S435 1992
ครั้งที่พิมพ์
2nd ed.
ลักษณะทางกายภาพ
xvi, 428 p. : ill. ; 25 cm.
หมายเหตุ
Contents: The research process: Steps 1 to 3 -- The research process: Steps 4 and 5 -- The research process: Step 6 -- Experimental designs -- Measurement of variables -- Data-collection methods -- Sampling -- A refresher on some statistical terms and tests -- Data analysis and interpretation -- The research report -- A final note to the student -- Glossary of terms -- Answers to exercises -- References -- Supplementary readings -- Appendix -- Index.