Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity / Rita Gunther McGrath,Ian C. MacMillan
ISBN
9781591396857(hardcover:alk.paper)
พิมพ์ลักษณ์
Boston, Mass. : Harvard Business Press, c2009
เลขเรียก
DBTM
เลขหมู่
HD2746 .M34 2009
ลักษณะทางกายภาพ
vi, 249 p. : ill. ; 25 cm
หมายเหตุ
Contents: Driving corporate growth with the right disciplines --Creating your growth framework -- Aligning the organization for growth -- Designing specific growth initiatives -- Designing the business model architecture -- Creating reverse financials and the assumption checklist -- Actively managing and redirecting projects -- Practicing the necessary art of disengagement -- Implementing discovery-driven growth -- Sustaining discovery-driven growth