Summary: Offers 75 surprising insights into the world around you.From the Fiat Multipla to the Ikea hotdog. After all, everything man-made first had to be conceived and designed. And not just on the outside. This anthology of design concepts reveals what you can learn from Mad Men^'s Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you^'re Prince or the Pope, that is, but this book is for everyone who isn^'t
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