Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase and Simon Steinhardt
ISBN
978-006-21-2569-9
เลขเรียก
DBTM
เลขหมู่
HF5415.2 .C46 2013
ครั้งที่พิมพ์
First edition
ลักษณะทางกายภาพ
239 pages ; 24 cm
หมายเหตุ
Contents: Crossing state (of mind) lines -- The social lives ofeveryday objects -- Riding the waves of the past, present,and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion
หมายเหตุ
Summary: Who are your next customers - not just the ones you areserving today but the ones you^'ll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? This title shows us how to see the world differently