Service design for business : a practical guide to optimizing the customer experience / Ben Reason, Lavrans Løvlie, Melvin Brand Flu
ISBN
978-111-89-8892-3
เลขเรียก
DBTM
เลขหมู่
HF5415.5 .R435 2016
ลักษณะทางกายภาพ
xi, 189 pages : illustrations ; 24 cm
หมายเหตุ
Includes index
หมายเหตุ
Contents: Why service design -- Foundations : Three critical factors in service design -- The customer story : Understanding customers better provides the basis for customer-driven service improvement and innovation -- Business impact : Designing a service around customers^' needs provides a newway to address age-old business challenges -- Organizational challenge : Using customer centricity to move your organization forward -- Tools
หมายเหตุ
Summary: A guide for any organization that wants to move theircustomers to a more positive experience. The authors showhow to transform your customer^'s experience and keep them engaged through the art of intentional service design