The underdog advantage : using the power of insurgent strategy to put your business on top / David Morey and Scott Miller
ISBN
0071439196(alk.paper)
พิมพ์ลักษณ์
New York : McGraw-Hill, c2004
เลขหมู่
HD3000.28 M646 2004
ลักษณะทางกายภาพ
xv, 251 p. ; 24 cm
หมายเหตุ
Contents: Adopt the political campaign model -- Do the doable --Move the moveable -- Play offense -- Communicate inside-out -- Forget reality: perceptions rule -- Herd the details: remember everything communicates -- Deal with crisis as SOP -- Rebels with a cause