Cultural tourism : the partnership between tourism and cultural heritage management / Bob McKercher, Hilary du Cros.
ISBN
0789011069(alk.paper)
ISBN
978-078-90-1106-0
ISBN
9780789011053(hbk.)
พิมพ์ลักษณ์
New York : Haworth Hospitality Press, c2002.
เลขหมู่
G156.5.H47 M35 2002
ลักษณะทางกายภาพ
xiii, 262 p. : ill. ; 23 cm.
หมายเหตุ
Partial Contents: Challenges in achieving sustainable cultural tourism --How tourism works -- Cultural heritage management -- Tangible heritage -- Intangible heritage and its management -- Cultural tourism products - A regional perspective -- Commodification, environmental bubbles, andcultural tourism products -- The cultural tourism market :a cultural tourism typology -- Gatekeepers -- Assessment -- Asset auditing and planning -- Marketing -- Presentationand management of heritage assets.