| ผู้แต่ง |
Borja de Mozota, Brigitte |
| ชื่อเรื่อง |
Design : a business case : thinking, leading, and managing by design / Brigitte Borja de Mozota, Steinar Valade-Amland ; illustrations, Morten U. Petersen, ReflektDesign, Copenhagen |
| ISBN |
9781952538261(paperback) |
| พิมพ์ลักษณ์ |
New York, NY : Business Expert Press, 2020 |
| เลขเรียก |
DBTM |
| เลขหมู่ |
TS171.4 .B67 2020 |
| ครั้งที่พิมพ์ |
First edition |
| ลักษณะทางกายภาพ |
xvii, 173 pages : illustrations ; 23 cm |
| หมายเหตุ |
Contents: Introduction
-- PART 1
-- What Is Design Management?
--The Three Phases of Design and Design Management
-- PART 2
-- Why Design Management Now?
-- Four Theses on Design^'s Unsuccessful Penetration
-- The Ambidexterity and Ambiguity of Design
-- Disciplines and Attitudes
-- What Designers Want To Do...
-- Design Historically Lacks Business Orientation -- How Much Do Designers Care about Business? -- How Much Do Companies Know about Themselves? |
| หมายเหตุ |
How Do Companies and Managers Articulate Their Needs forDesign?
-- Tim Brown
-- Alexander Osterwalder
-- The Designence Model
-- Bridge
-- PART 3
-- The Most Imminent Challenges of Management
-- Innovation
-- Human Capital
--Digital and Technological Capabilities
-- Competitive Advantage -- Customer experience -- Bridge -- PART 4 -- What Happens When Design Excellence Is Added to Strategy? -- Design Thinking in Practice -- Design Management in Practice -- What Happens When Design Excellence Is Added to Strategies for the Five Areas? -- Innovation Strategies: How Design Excellence Contributes to Foster Innovation |
| หมายเหตุ |
Human Resources Strategies: How Design Excellence HelpsHarvesting from Investments in Human Capital
-- Digitization Strategies: How Design Excellence Helps BuildMeaningful Digital and Technological Experiences
-- Strategies for Competitive Advantage: How Design Excellence Helps Your Organization Strengthen Its Competitiveness
-- Improving Customer Experiences through Design Excellence
-- Design as Making Your Business Tangible
-- PART 5
-- Design Management Excellence
-- Mapping Design in Organizations as Aesthetics in Organization Theory
-- Design Thinking in Business Education |
| หมายเหตุ |
Dancing with Hierarchies (Mary Parker Follett 1868 to1933)
-- Building the Convergence between Design Leadership and Design Management
-- Crucial Difference # 1
-- Crucial Difference # 2
-- Crucial Difference # 3
-- Crucial Difference # 4
-- PART 6
-- From Design Excellenceto Design as Core Competency
-- Strategic Intent and Design Governance
-- Building Design Capacity
-- Capacity Building in Organizations -- Capacity Building in Strategic Design as Sensemaking -- Capacity Building for Behavioral Change -- Design Ability for Systemic Thinking -- The Primacy of Purpose |
| หมายเหตุ |
Designers^' Skills and Role
-- Designers^' Skills as Driverof Management Value
-- Strategic Designers^' Role as the Future Agents for Change
-- Inspire, Humanize, Experience
-- PART 7
-- Service Design: A Bridge to Cross
-- Service Design for Redesign of a Territory: A Story from Real Life
-- On Skills and Competences
-- On Embedding Design in Organizations
-- On Design and Design Leadership
-- On Prototyping and Bodily Intelligence -- On User Centricity -- On Design, Design Management, and Design Thinking -- PART 8 -- Final Reflections from the Authors |
| หัวเรื่อง |
Industrial design--Management. |
| หัวเรื่อง |
Manufacturing processes. |
| หัวเรื่อง |
Industrial design. |
| หัวเรื่อง |
Leadership. |
| หัวเรื่อง |
Production management. |
| ผู้แต่งร่วม |
Valade-Amland, Steinar, author |
Email : library.aptu@gmail.com / Tel. 0-2986-9605-6 ext.2003 / Line Official : @vmslibrary
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