| LEADER 00000nam 2200000uu 4500 |
| 001 13399136966 |
| 003 ULIBM |
| 008 260128s2023||||th 000 0 eng d |
| 020 ^a9781032232157 |
| 050 0 ^aBF408 ^b.K825 2023 |
| 100 1 ^aKudrowitz, Barry, ^eauthor. |
| 245 1 ^aSparking creativity : ^bhow play and humor fuel innovation and design / ^cBarry Kudrowitz. |
| 260 ^aLondon ; ^aNew York : ^bRoutledge, ^c2023. |
| 300 ^axvii, 275 pages : ^bcolor illustrations ; ^c25 cm |
| 504 ^aIncludes bibliographical references and index. |
| 520 ^a"Blending popular culture and design theory, framed by a decade of scholarly research, this book highlights how play and humor fuel innovation. Now, more than ever, we are in need of creative solutions to global problems but these creative skills and abilities decline over time without intervention and practice. Sparking Creativity provides empirically-supported methods for embracing the often-trivialized domains of play and humor to increase our creativity. It shows that topical examples, such as Seinfeld^'s humor, the Apples to Apples board game, and the Adventure Time cartoon series, are more closely related to innovation than you might first think. The book is organised into five main parts, each containing short, engaging subsections and informative, playful and colourful illustrations to demonstrate concepts. Written in a humorous and accessible style, this book is aimed towards creative-minded entrepreneurs, designers, engineers, industry leaders, parents, educators, and students. It encourages a playful approach throughout a design process to produce truly innovative solutions"-- ^cProvided by publisher. |
| 650 ^aCreative ability. |
| 650 ^aDesign. |
| 650 ^aWit and humor. |
| 650 ^aPlay. |
| 999 ^aปวีนา มาลยาภรณ์ |
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