| LEADER 00000nam 2200000uu 4500 |
| 001 13399136682 |
| 003 ULIBM |
| 008 250901s2018||||th 000 0 eng d |
| 020 ^a9781118980828 |
| 050 00 ^aHD69.B7^bW44 2018 |
| 100 1 ^aWheeler, Alina,^eauthor. |
| 245 10 ^aDesigning brand identity :^ban essential guide for theentire branding team /^cAlina Wheeler |
| 250 ^aFifth edition |
| 260 1 ^aHoboken, New Jersey :^bJohn Wiley & Sons, Inc.,^c[2018] |
| 300 ^axi, 324 pages :^billustrations (chiefly color) ;^c29 cm |
| 504 ^aIncludes bibliographical references and index |
| 505 0 ^aBrand basics -- Brand ideals -- Brand elements -- Branddynamics -- Before and after -- Process basics --Conducting research -- Clarifying strategy -- Designingidentity -- Creating touchpoints -- Managing assets --Case studies |
| 520 ^a"Whether you're the project manager for your company's rebrand, or you need to educate your staff or yourstudents about brand fundamentals, Designing BrandIdentity is the quintessential resource. From research tobrand strategy to design execution, launch, and governance,Designing Brand Identity is a compendium of tools forbranding success and best practices for inspiration"--Page4 of cover |
| 650 0 ^aBrand name products. |
| 650 0 ^aBranding (Marketing) |
| 650 0 ^aTrademarks^xDesign |
| 650 0 ^aAdvertising^xBrand name products. |
| 999 ^aปวีนา มาลยาภรณ์ |
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