| LEADER 00000nam 2200000uu 4500 |
| 001 13399136675 |
| 003 ULIBM |
| 008 250901s2017||||th 000 0 eng d |
| 020 ^a9781631592621^q(paperback) |
| 050 4 ^aNC1001.6^b.V57 2017 |
| 100 1 ^aVisocky O'Grady, Jennifer,^eauthor. |
| 245 12 ^aA designer's research manual :^bsucceed in design byknowing your clients + understanding what they really need/^cby Jenn + Ken Visocky O'Grady |
| 250 ^aSecond edition, updated + expanded |
| 300 ^a208 pages :^billustrations (chiefly color) ;^c25 cm |
| 490 1 ^aDesign field guides |
| 504 ^aIncludes bibliographical references (pages 201-202) andindex |
| 505 00 ^a^tAn overview of research in graphic design --^tResearchstrategies and tactics --^tPracticing a research-drivenapproach --^tProject spotlights |
| 520 ^a"Understanding the wishes of a client and the needs andpreferences of the audience drives innovation. The abilityto gather research, analyze findings, and apply them toproject goals is as important to successful design teamsas their conceptual and aesthetic skills. This essentialhandbook will help readers understand what design researchis and why it is necessary, outline proven techniques andmethods, and explain how to incorporate them into anycreative process."--Page 4 of cover |
| 650 0 ^aCommercial art^zUnited States^xMarketing. |
| 650 0 ^aGraphic arts^zUnited States^xMarketing |
| 999 ^aปวีนา มาลยาภรณ์ |
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