| LEADER 00000nam 2200000uu 4500 |
| 001 13399136672 |
| 003 ULIBM |
| 008 250901s2025||||th 000 0 eng d |
| 020 ^a ^z9781668072110 ^q(hardcover) |
| 050 0 ^aHF5415.153 ^b.K576 2025 |
| 099 ^aHF5415.153 ^b.K576 2025 |
| 100 1 ^aKnapp, Jake, ^eauthor. |
| 245 1 ^aClick : ^bhow to make what people want : a proven system from the world's most successful startups / ^cJake Knapp with John Zeratsky. |
| 250 ^aFirst Avid Reader Press hardcover edition. |
| 504 ^aIncludes bibliographical references and index. |
| 505 0 ^aReset : drop everything and sprint on the most important challenge until it^'s done -- Customer : start by identifying your customer and a real problem you can solve -- Advantage : take advantage of your advantages -- Competition : get real about the competition -- Differentiation : differentiation makes products click -- Principles : use practical principles to reinforce differentiation -- Options : seek alternatives to your first idea -- Lenses : consider conflicting opinions before choosing an approach -- Hypothesis : it's just a hypothesis until you prove it -- Experiment : experiment with tiny loops until your solution clicks. Then build it. |
| 520 ^a"From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way-based on firsthand experience with more than three hundred new products and businesses^"-- ^cProvided by publisher. |
| 650 ^aNew products. |
| 650 ^aNew business enterprises. |
| 999 ^aปวีนา มาลยาภรณ์ |
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