| LEADER 00000nam 2200000uu 4500 |
| 001 13399134636 |
| 003 ULIBM |
| 008 220826s2017||||th 000 0 eng d |
| 020 ^a9781472572585 (pbk. : alk. paper) |
| 050 00 ^aHF5415.5^b.P454 2017 |
| 099 ^aDBTM |
| 100 1 ^aPenin, Lara, ^eauthor. |
| 245 13 ^aAn introduction to service design / ^cby Lara Penin. |
| 260 1 ^aLondon ; ^aNew York, NY : ^bBloomsbury Publishing, ^c2017. |
| 300 ^a342pages |
| 504 ^aIncludes bibliographical references and index. |
| 505 0 ^aIntroduction -- Defining services -- The service economy -- Digital services -- Services for public interest -- The politics of service design -- Designing for services -- Getting started in the service design process -- Research and analysis -- Generating service design concepts -- Prototyping, testing, iterating -- Implementing and evaluating services -- Service design core capabilities. |
| 650 0 ^aCustomer services. |
| 650 0 ^aService industries. |
| 999 ^aปวีนา ภู่ทอง |
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