| LEADER 00000nam 2200000uu 4500 |
| 001 13399134622 |
| 003 ULIBM |
| 008 220825s2022||||th 000 0 eng d |
| 020 ^z9781119815150 ^q(paperback) |
| 050 0 ^aHD30.28^b.L678 2022 |
| 099 ^aDBTM |
| 100 1 ^aLewrick, Michael |
| 245 10 ^aDesign thinking for business growth : ^bhow to design and scale business models and business ecosystems / ^cMichael Lewrick. |
| 260 1 ^aHoboken, New Jersey : ^bWiley, ^c[2022] |
| 300 ^a345 p. |
| 504 ^aIncludes bibliographical references and index. |
| 520 ^aSmart design is not just for products and services. Digital business models, and business ecosystems are replacing the traditional understanding of product-focused business models and this affects the work product and service designers are doing now. Apple^'s App Store or Amazon^'s Marketplace are examples of these new ecosystems. By 2030, more than 30% of global sales will be generated in business ecosystems. For designers, product leaders and teams, and business leaders, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products--such as Nespresso^'s coffee pod system. Design Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems.^"-- ^cProvided by publisher. |
| 650 0 ^aBusiness planning. |
| 650 0 ^aCorporations ^xGrowth. |
| 999 ^aปวีนา ภู่ทอง |
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