| LEADER 00000nam 2200000uu 4500 |
| 001 13399131485 |
| 003 ULIBM |
| 008 161003s2016||||th 000 0 eng d |
| 020 ^a9781118988923 |
| 050 00 ^aHF5415.5^b.R435 2016 |
| 099 ^aDBTM |
| 100 1 ^aReason, Ben,^d1972-^eauthor |
| 245 10 ^aService design for business :^ba practical guide to optimizing the customer experience /^cBen Reason, Lavrans Løvlie, Melvin Brand Flu |
| 300 ^axi, 189 pages :^billustrations ;^c24 cm |
| 500 ^aIncludes index |
| 505 0 ^aWhy service design -- Foundations : Three critical factors in service design -- The customer story : Understanding customers better provides the basis for customer-driven service improvement and innovation -- Business impact : Designing a service around customers^' needs provides a newway to address age-old business challenges -- Organizational challenge : Using customer centricity to move your organization forward -- Tools |
| 520 ^aA guide for any organization that wants to move theircustomers to a more positive experience. The authors showhow to transform your customer^'s experience and keep them engaged through the art of intentional service design |
| 650 0 ^aCustomer services |
| 650 0 ^aCustomer relations |
| 700 1 ^aLøvlie, Lavrans,^d1969-^eauthor |
| 700 1 ^aFlu, Melvin Brand,^d1966-^eauthor |
| 999 ^aปวีนา ภู่ทอง |
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