| LEADER 00000nam 2200000uu 4500 |
| 001 13399130965 |
| 003 ULIBM |
| 008 160224s2006||||th 000 0 eng d |
| 020 ^a0750663618 (pbk.) |
| 050 4 ^aGT3405^b.M38 2006 |
| 099 ^aDBTM |
| 100 1 ^aMasterman, Guy |
| 245 10 ^aInnovative marketing communications :^bstrategies for the events industry /^cGuy Masterman, Emma H. Wood |
| 260 ^aOxford ;^aBurlington, MA :^bElsevier/Butterworth-Heinemann,^c2006 |
| 300 ^axxi, 322 p. :^bill. ;^c25 cm |
| 440 0 ^aEvents management series |
| 504 ^aIncludes bibliographical references and indexes |
| 650 0 ^aSpecial events^xManagement |
| 650 0 ^aSpecial events^xMarketing |
| 700 1 ^aWood, Emma H |
| 999 ^aปวีนา ภู่ทอง |