| LEADER 00000nam 2200000uu 4500 |
| 001 13399129663 |
| 003 ULIBM |
| 008 141106s2009||||th 000 0 eng d |
| 020 ^a9780061766084 (hc.) |
| 050 00 ^aHD5800.8^b.B772 2009 |
| 099 ^aDBTM |
| 100 1 ^aBrown, Tim,^d1954- |
| 245 10 ^aChange by design :^bhow design thinking transforms organizations and inspires innovation /^cTim Brown ; with Barry Katz |
| 250 ^a1st ed |
| 260 ^a[New York] :^bHarper Business,^cc2009 |
| 300 ^aviii, 264 p. :^bill. ;^c24 cm |
| 500 ^aIllustrations on end papers |
| 504 ^aIncludes bibliographical references and index |
| 505 0 ^aGetting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, ^"These peoplehave no process!^" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design ofexperiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We^'reall in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today |
| 520 ^aShows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO^'s internationally recognized Design Thinking process |
| 650 0 ^aOrganizational change. |
| 650 0 ^aReengineering (Management). |
| 650 0 ^aCorporate reorganizations. |
| 650 0 ^aIndustrial design. |
| 700 1 ^aKatz, Barry,^d1950- |
| 999 ^aปวีนา ภู่ทอง |
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