| LEADER 00000nam 2200000uu 4500 |
| 001 13399129561 |
| 003 ULIBM |
| 008 140919s2009||||th 000 0 eng d |
| 020 ^a9780073381060 (alk. paper) |
| 020 ^a0073381063 (alk. paper) |
| 050 00 ^aHF5415^b.K452 2009 |
| 100 1 ^aKerin, Roger A |
| 245 10 ^aMarketing :^bthe core /^cRoger A. Kerin, Steven W. Hartley,William Rudelius |
| 250 ^a3/e |
| 260 ^aBoston :^bMcGraw-Hill Irwin,^cc2009 |
| 300 ^axli, 493 p. :^bill. (chiefly col.), col. maps ;^c28 cm |
| 504 ^aIncludes bibliographical references (p. 447-467) andindexes |
| 650 0 ^aMarketing. |
| 700 1 ^aHartley, Steven William |
| 700 1 ^aRudelius, William |
| 999 ^aปวีนา ภู่ทอง |