| LEADER 00000nam 2200000uu 4500 |
| 001 13399129395 |
| 003 ULIBM |
| 008 140820s2007||||th 000 0 eng d |
| 020 ^a9781422101582 |
| 050 0 ^a HD30.4^b.E435 2007 |
| 100 1 ^aEllet, William. |
| 245 14 ^aThe case study handbook :^bhow to read, discuss, and writepersuasively about cases /^cWilliam Ellet. |
| 260 ^aBoston, Mass. :^bHarvard Business School Press,^cc2007. |
| 300 ^avi, 272 p. :^bill. ;^c24 cm. |
| 505 2 ^apt. 1. Analysis. How to analyze a case -- Case analysisdemonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays-- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990s -- Whistler Corporation |
| 650 0 ^aManagement^xCase studies^xStudy and teaching. |
| 999 ^aประวีณา ปานทอง |
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