| LEADER 00000nam 2200000uu 4500 |
| 001 13399128658 |
| 003 ULIBM |
| 008 131104s2010||||th 000 0 eng d |
| 020 ^a9780132453134 |
| 050 4 ^aTX9110.3^bK675 2010 |
| 100 1 ^aKotler, Philip. |
| 245 10 ^aMarketing for hospitality and tourism /^cPhilip Kotler,John Bowen and James Makens. |
| 250 ^a5th ed. |
| 260 ^aNew Jersey :^bPearson /Prentice Hall,^cc2010. |
| 300 ^axxiii, 683 p. :^bcol. ill. ;^c26 cm. |
| 504 ^aIncludes bibliographical references and index. |
| 650 0 ^aHospitality industry^xMarketing. |
| 650 0 ^aTourism^xMarketing. |
| 700 1 ^aBowen, John T. |
| 700 1 ^aMakens, James C. |
| 999 ^aปวีนา ภู่ทอง |