| LEADER 00000nam 2200000uu 4500 |
| 001 13399125531 |
| 003 ULIBM |
| 008 110919s2010||||th 000 0 eng d |
| 020 ^a9788132105220 (paper back) |
| 050 00 ^a HF5415^b.S37 2010 |
| 100 1 ^aSarin, Sharad |
| 245 10 ^aStrategic brand management for B2B markets :^ba road map for organizational transformation /^cSharad Sarin |
| 260 ^aNew Delhi :^bResponse Books ;^aThousand Oaks, Calif. :^bSage Publications,^c2010 |
| 300 ^axix, 262 p. :^bill. ;^c22 cm |
| 490 0 ^aResponse books |
| 504 ^aIncludes bibliographical references and index |
| 505 0 ^aThinking about B2B brands -- Brands and B2B markets :putting things in perspective -- Organizational buying androle of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands: the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellencein never-ending symphonic marathon -- Brand communications-- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating Iindian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts |
| 650 0 ^aBranding (Marketing) |
| 650 0 ^aBrand name products^xManagement |
| 650 0 ^aProduct management |
| 650 0 ^aBranding (Marketing)^zIndia |
| 650 0 ^aBrand name products^xManagement^zIndia |
| 650 0 ^aProduct management^zIndia |
| 999 ^aใช้งานได้ทุกระบบ |
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