| LEADER 01174nam 2200277 a 4500 |
| 001 13399118211 |
| 003 ULIBM |
| 008 030417s2003 caua sb 001 0 eng |
| 020 ^a0131105833 |
| 050 4 ^a HD6900.B7^bK45 2003 |
| 100 1 ^aKeller, Kevin Lane,^d1956- |
| 245 10 ^aStrategic brand management :^bbuilding, measuring, and managing brand equity /^cKevin Lane Keller |
| 250 ^a2nd ed (International Edition). |
| 260 ^aUpper Saddle River, N.J. :^bPrentice Hall,^cc2003. |
| 300 ^axxvii, 788 p. :^bill. ;^c25 cm. |
| 504 ^aIncludes bibliographical references and index. |
| 650 0 ^aBrand name products^xManagement. |
| 740 02 ^aBest practice cases in branding. |
| 913 ^aImported by ULIBM Administrator |
| 949 ^aImport form external file by ULIBM system |
| 999 ^a2061 |
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