ผู้แต่ง |
Visocky O'Grady, Jennifer, author. |
ชื่อเรื่อง |
A designer's research manual : succeed in design byknowing your clients + understanding what they really need/ by Jenn + Ken Visocky O'Grady |
ISBN |
9781631592621(paperback) |
เลขหมู่ |
NC1001.6 .V57 2017 |
ครั้งที่พิมพ์ |
Second edition, updated + expanded |
ลักษณะทางกายภาพ |
208 pages : illustrations (chiefly color) ; 25 cm |
หมายเหตุ |
Contents: An overview of research in graphic design -- Researchstrategies and tactics -- Practicing a research-drivenapproach -- Project spotlights |
หมายเหตุ |
Summary: "Understanding the wishes of a client and the needs andpreferences of the audience drives innovation. The abilityto gather research, analyze findings, and apply them toproject goals is as important to successful design teamsas their conceptual and aesthetic skills. This essentialhandbook will help readers understand what design researchis and why it is necessary, outline proven techniques andmethods, and explain how to incorporate them into anycreative process."--Page 4 of cover |
หัวเรื่อง |
Commercial art--United States--Marketing. |
หัวเรื่อง |
Graphic arts--United States--Marketing |