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| ผู้แต่ง |
Lewrick, Michael | | ชื่อเรื่อง |
Design thinking for business growth : how to design and scale business models and business ecosystems / Michael Lewrick. | | ISBN |
9781119815150(paperback) | | พิมพ์ลักษณ์ |
Hoboken, New Jersey : Wiley, [2022] | | เลขเรียก |
DBTM | | เลขหมู่ |
HD30.28 .L678 2022 | | ลักษณะทางกายภาพ |
345 p. | | หมายเหตุ |
Summary: Smart design is not just for products and services. Digital business models, and business ecosystems are replacing the traditional understanding of product-focused business models and this affects the work product and service designers are doing now. Apple^'s App Store or Amazon^'s Marketplace are examples of these new ecosystems. By 2030, more than 30% of global sales will be generated in business ecosystems. For designers, product leaders and teams, and business leaders, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products--such as Nespresso^'s coffee pod system. Design Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems.^"-- Provided by publisher. | | หัวเรื่อง |
Business planning. | | หัวเรื่อง |
Corporations --Growth. |
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