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| ผู้แต่ง |
Ries, Eric, 1978- | | ชื่อเรื่อง |
The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries | | ชื่อเรื่องที่แตกต่าง |
How today's entrepreneurs use continuous innovation to create radically successful businesses | | ISBN |
9780307887894(hbk.) | | พิมพ์ลักษณ์ |
New York : Crown Business, [2011] | | เลขหมู่ |
HD62.5 .R545 2011 | | ครั้งที่พิมพ์ |
First edition | | ลักษณะทางกายภาพ |
320 pages ; 22 cm | | หมายเหตุ |
Contents: Start
-- Define
-- Learn
-- Experiment
-- Leap
-- Test
--Measure
-- Pivot (or Persevere)
-- Batch
-- Grow
-- Adapt -- Innovate | | หมายเหตุ |
Summary: Eric Ries defines a startup as an organization dedicatedto creating something new under conditions of extreme certainty. This is just as true for one person in a garageas it is in a group of seasoned professionals in a Fortune500 boardroom. What they all have in common is a mission to penetrate the fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on ^"^"validated learning,^" rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measureactual progress without resorting to vanity metrics, and help us learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offersentrepreneurs--in companies of all sizes--a way to test their vision continuously, to adapt and adjust before it^'stoo late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever | | หัวเรื่อง |
New business enterprises | | หัวเรื่อง |
Consumers' preferences | | หัวเรื่อง |
Organizational effectiveness |
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