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| ผู้แต่ง |
Best, Kathryn | | ชื่อเรื่อง |
The fundamentals of design management / Katheryn Best | | ISBN |
9782940411078(pbk.) | | พิมพ์ลักษณ์ |
Lausanne : AVA Academia ; La Vergne, TN : Distributed in the USA & Canada by Ingram Publisher Services, c2010 | | เลขเรียก |
DBTM | | เลขหมู่ |
TS1710.4 .B47 2010 | | ลักษณะทางกายภาพ |
208 p. : ill. (chiefly col.) ; 23 cm | | หมายเหตุ |
Contents: Design in context
-- Disign overview
-- Management overview
-- Accounting and finance
-- Marketing and brand communication
-- Desing and innovation. | | หมายเหตุ |
Summary: The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries. Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout the book, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the areas of design, business, creativity andinnovation. Publisher^'s description | | หัวเรื่อง |
Industrial design--Management |
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