Strategic management : from theory to practice / Allen C. Amason
ISBN
978-041-58-7169-3
พิมพ์ลักษณ์
New York : Routledge, 2011
เลขหมู่
HD3000.28 .A425 2011
ลักษณะทางกายภาพ
xviii, 295 p. : ill. ; 27 cm
หมายเหตุ
Contents: An introduction to strategic management -- Understandingorganizational performance -- Tools of the trade: an overview of the framework -- Analyzing the environment: assessing the opportunities and threats -- Analyzing capabilities and resources: assessing the strengths and weaknesses -- Strategies for competitive advantage: value,customers and transactions -- Corporate and multi-businessunit strategy -- Strategy implementation: fit, adaptation and learning -- A general framework: strategy, entrepreneurship and international business -- Strategic leadership: leading and governing