The invisible edge : taking your strategy to the nextlevel using intellectual property / Mark Blaxill and Ralph Eckardt.
ISBN
978-159-18-4237-8
ISBN
159-184-237-9
พิมพ์ลักษณ์
New York : Portfolio, c2009.
เลขหมู่
HD5300 .B568 2009
ลักษณะทางกายภาพ
x, 340 p. : ill. ; 24 cm.
หมายเหตุ
Contents: Fueling the fire: how invisible investments driveeconomic growth -- Monopoly money: how intellectual property drive business profits -- The company you keep: unleashing the company of ideas -- Advantaged innovation networks: turning complexity into a competitiveedge -- Control: innovation without protection is philanthropy -- Collaborate: realizing the benefits of open innovation -- Simplify: winning by design -- IPnations: the future of global competition -- A capital idea: the emerging market of intellectual capital -- Strategy reloaded: invisible advantage for the practicing strategist